the techniques and strategies developed to sell tickets to (or otherwise elicit payment for) activities that amuse and involve us.
Changing demographics:
Three broad demo shifts : 1) the emergence of a technologically savvy teenage audience. 2) an increase in the entertainment demands of 18-34 year olds. 3) and a continuation of spending on leisure among baby boomers (35-64). Aggregate spendin
the security has to be issued by a government. Note, though, that not all governments are default free. There are many countries that are estimated by the superlative degree, and we usually think US is a non-default country. In this case, we use the US T-bond rate as a risk-free rate.
② Market Risk PremiumThe most common approach to estimating the risk premium used in financial asset prici
Examples – 소송, 상품적 결함, 다양한 기술적 혁신과 같은 특정기업에만 존재하는 고유의 위험
요구수익률에 거의 영향을 미치지 못한다.
- 분산투자를 통해 제거 가능하기 때문
예를들어,
위험투자의 주식시장의 가치가 국채를 10% 능가하고 주식의 Beta 계수가 1.25라고 할때
equity wealth, and job market conditions also favor upper-income individuals, who are the primary luxury goods consumers.
- Declining of Exclusivity of Luxury Goods :
In an age of mass affluence with easy access to credit, luxury goods are becoming more affordable. Also, with a 50 percent rise in household income in the last 30 years, Americans have more money to spend on premium goods.
Did SK-II have the potential to develop into a major global brand? If so, which markets were the most important to enter now? And how should this be implemented in P&G’s newly reorganized global operations?
P&G Japan이 개발한 SK-II 라는 premium cosmetic brand가 global product로 출시하기에 적합한 제품인가의 여부를 분석하고, 가능하다면 어떤 시장을 target