the-job training) which gives intelligence of coffee as well as how to make coffee. Training was one of the most important business strategies to settle their culture because especially in Korea stores, employees had more important roles than other countries. They have to make new coffee culture in unfriendly situation. Their efforts made a big success because services provided in former coffee s
the genesis of doi moi, too? This question is of great practical importance, since if the Vietnamese reform program was at least partly sharped by external circumstances, it might be difficult to adopt the methods of doi moi in a country whose foreign relations awe too dissimilar from that of post-1986 Vietnam. For example, Vietnamese and North Korean foreign policies have had little in common in
the more than 70 nations.
서한석, 「커피의 관능 및 감성평가 방법의 개발과 세분화된 소비자의 커피 선호 유형 분석」, 서울대학교 대학원, 2006.
『식품유통연감』, 식품저널편집부, 식품저널 285-292, 2006
Food And Agriculture Organization Of The United Nations (www.food.org)
New York Times (www.nytimes.com)
Chosun Ilbo (www.chosun.co
4) About North Korea, how are the points of view of the three major public broadcasting stations' news?
「과거 이미지 없이 구두나 문자에 의해 전해지던 보도가 수용자들의 상상력이나 사상에 따라 편견이나 왜곡을 만들었던 것과 달리 미디어, 특히 텔레비전 매체는 수용자들에게 실상에 대한 영상화면을 통해 이미지를 심
the 25th anniversary of Shin Ramyun. In the first two-three months, the company made profit above the break-even point but after that it begun losing profit as sales of product dropped. The product defeated in competing against other new products. In addition, this resulted in a damaged brand image after criticism of product quality
II. Analysis of Market Environment
A. Macro-Environment Analys