the concept of guanxi. How did McDoanald's lack of guanxi affect Its operations in China.
1) Guanxi(꽌시)의 개념
한자로 關係(관계)라 표기되는 ‘꽌시’는 개인적인 힘(Personal Power), 인간관계 (Relationship), 인맥(Connection) 등을 의미한다. 비즈니스를 함에 있어 인간관계는 어느 나라에서나 중요시되는 요소이지
and in 2010s, there are three main channels which are PC, TV and Mobile device. The only after 10 years, many things will be exchanged.
2.5 Cooperation and competition between existing media companies and IT companies
①Existing media company
Abc – From 2005, abc broadcasting company initially sold broadcasting through itunes Among US major broadcasting company, so abc led to transfo
the frequency discount structure, a customer did not pay a standard monthly route fee. Comparing to FeDex, FeDex forecasts expected volume of shipment, but DHL consider accumulated shipment.
Last, Loaded half-kilo is similar to frequency discount structure, but difference of that is Loaded half-kilo considers weight rather than number.
4. What are the pricing challenges confronting DHL?
The drink became a favorite
The bright yellow-green drink
in the green bottle
More sugar and more caffeine
than other soft drinks
Mountain Dew had carried
PepsiCo’s soft drink revenues
One ofthe ten largest ad agencies in the world.
PepsiCO assigned Mountain dew to BBDO
3. Cultural Trends
BBDO focused on track music and sports trends.
Music
Three mu
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists ofthree frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex