types of customers worldwide. It aims to be the first in market share in both of developed and developing countries.
By releasing various products for appropriate times and places, Nokia spreads assault marketing. In fact, it has hundreds kind of product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced i
of the unique Toyota Production System is strong supplier relationships and their development. Also, Toyota has established a lead in process with lean manufacture and product development. Through product development, Toyota’s production system is reportedly the most efficient in the world. This efficiency gives Toyota a low cost strategy in the global car industry.
From Product Differentia
Chapter 14
1. Strategy, Production, and Logistics
2. Where to Produce
3. The Strategic Role of Foreign Factories
4. Outsourcing Production
5. Managing a Global Supply Chain
Six Sigma
: quality improvement methodology
Statistics → standard deviation
Importance of Product Quality
Where to Produce?
Country factors
Technological factors
Product factors
Technologica
TOC는 생산공정의 개선&관리를위한 접근법
Opinions about the TOC
Good way to implement or improve process capability with other systems
“stand-alone” approach
Process improvement approach or complete system approach
10.1 Fundamental Principles of the TOC
Every operation is a series of linked processes
Each process has a specific capacity to produce
One proce
of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
7. Logistics
Coca-Cola has no centralized logistics strategy. Logistics is one of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of acquiring raw materials, stocking inventory, and delivering them to distributors differ on a