* 무의식적으로 추구되는 다양한 목적이 개인의 판단, 의사결정 그리고 행동, 특히 상품소비의 범위 안에서 어떻게 영향을 미치는지를 알아보고자 한다.
* 고객이 의식적인 목적을 추구할 때에도, 무의식적인 목적에 영향을 받는가?
개인의 의식적, 무의식적인 목적들이 목표 달성의 단일한 수단
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
1.2.2. The Law of Requisite Variety
The Law of Requisite Variety says that the number of different states of a system’s control mechanism must be higher than or at least equal to the number of (possible) different states in the system being controlled, in order to guarantee stability. But in reality, the variety of the environment is larger than the variety of the organization.
Stafford Beer
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s