1) Strength
Popular among young people
Caffeine free, contains vitamin C (500mg)
First vitamin drink
2) Weakness
Low brand value
3) Opportunity
Well being trend
4) Threats
Has lots of imitations (Vita 700, Vita1000, Vita 1500, Vita Power, etc.)
Product
The Bacchus can sustain its share long enough
an good flavor and healthy drink
Purpose
To analyze the current market of Bacchus D
To understand how a new competitor, Vita500, affected Bacchus D
To suggest new and more effective marketing strategy for Bacchus D
Defining the Market
Market : Refreshing Energy Drink (RED)
Market Definition : Beverage consumed to enhance physical status
Consumer Needs : Health-conscious Koreans purchase the product concernin
3. Not much of a broad customers
Does not appeal to older people as much as Bacchus can
4. Limitation of a pharmaceutical[drug] company image
must invest more and more as they approach refreshment drink market facing a large company to their foreheads for the times to come.
Product
The Bacchus can sustain its share long enough
an good flavor and healthy drink
(vitamin B1, B2, B3, B6, taurine)
Price
400~500 won
Promotion
Good simple life (not famous star)
Place
pharmacies in real field after contracting
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