I. Introduction
I.1. Background : The trends of tablet PC market and ACER
The current economic stagnation of world makes people not to buying PC and to consume cheaper PC such as Note book & net book. With this tendency, people prefer to purchase net book which is small and cheaper than others. So Net book market grows dramatically, for the last 4 periods, net book consistently grows and
Americas
Brazil
Canada
Mexico
Latin America
United States
Europe
Austria
Baltic Countries
Belgium
Bulgaria
Croatia
Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Hungary
Italy
Latvia
Lithuania
Moldova
Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
Uk
<1976년, 멀티테크 설립>
‘사람과 기술 사이의 장벽을 무너뜨린다.’
‘최고가 될 것이 아니면 집에 돌아가라.’
무역, 제품디자인 OEM업체
중화권 IT업계의 정신적 지주
87년 ‘에이서’로 사명변경
완제품 제조업체로 변신
Expand worldwide mobile PC presence
Expand global
중심의 서비스 기업을 지향
제품 및 제품속성
◆ 제품 및 서비스 :
Products Desktops, Laptops, Netbooks, Servers, Storage, Handhelds, Monitors, Television, Video projectors, e-business
주요 전략 상품은 노트북과 넷북
ACER input, process, output
Acer, 서비스업의 집중
- 2000년 ‘제조업’에서 ‘서비스업’으로 전환
II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank is Dell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l