Aesthetics
몬드리안의 작품을 연상케 하는 벽체와 가구가 감각적인 공간<좌>
거친 시멘트 벽돌 마감이 미니멀한 느낌의 공간 분위기를 형성하나 모던한 컬러포인트 가구와 러그가 부드럽게 중화시켜 준다.<우>
새하얀 표면마감으로 모던한 공간에 위트넘치는 가구와 포인트 컬러의 매치로 생동감
b. The current circumstances
previous Busan Commodore hotel was the worst hotel in the city but these days, hotel is famous of korean style architecture. The hotel is located near Busan station, Nampodong, Guk-je Market, level hotel by remodeling in 2005. The commodore hotel which is five-star hotel has several chain hotels nation-widely so it constructs chain system also is pushing ahead with
브랜드는 비 매스 미디어(Non-Mass Media Communication)채널로써의 Space Communication을 통해 차별화 시킬 수 있으며, 고객은 Space를 매개로 하는 브랜드를 통해 자기정체성을 표현하는데 도움을 받는다.
브랜드 메시지를 효과적으로 전달하고 소비자에게 더욱 가까운 존재로 인식되기 위해서는 브랜드에 생명을
Market location
1. Apartment congestion area
2. Residing area of high – quality duplex
3. Hotel, building for business
4. trade area that is making nobility trend
5. Service and food service industry distribution
Target market
Enjoy Space
Early 20~30 around
/ economical level:second, third
“Space highest priority”
Personality
pursuit
20~30 aroun
aesthetic energy.
There are two different kinds of Alessi shops(off-line); flagship stores and shops-in-shops. Flagship stores offer the best presentation possible for their wares with the most appropriate interior and there are 26 of them worldwide in most proper locations. Alessi tries to adhere to the same display concept for the hundreds of shops-in-shops of the world’s finest multi brand