7) 현지화·표준화 전략
델타항공은 미국 내에서 뿐만 아니라 해외 노선을 많이 확보하고 있는 기업 중 하나에 속한다. 이에 따른 현지화/표준화 전략이 요구되는데 대표적으로는 기내식을 찾아볼 수 있다. 예를 들어 델타 항공의 경우 아시아 지역에 주 500회 이상의 항공편을 운행하는 기업으로써 현
4-3. Skill
1) Trend leader
(1) 'Market-O' confectionery creating natural and premium life style
(2) 'Dr. You project' leading the wellbeing trend
'Dr. You Golden Kids' – Orion carved out the infant market domestically
'Dr. You' specifically targets 20s women who pursue low calorie and abundant nutrition
2) Method of increasing revenue
(1) Direct management store: If 3rd
The Ugly Side of CRM: Why CRM Matters
- More now than Ever Before
Now, companies have no choice as the power of the customer grows exponentially as the Internet grows.
Figure 11.3
In every case, you have become an integral part of the action as a member of the aggregated, interactive, self-organizing, auto-entertaining audience.
You constructed open-source software and
aggregated
Google search data to estimate flu
activity in near real-time in 20
countries. It can help both public
health officials and the public make
more informed decisions about
preparing for the flu.
Development of low-priced Alternative Energy
REsource of electricity worldwide an