a brand of potato and wheat based snacks originally developed by Procter & Gamble(A.k.a P&G). First sold in the U.S in October 1968, and distributed internationally by the mid-1970s. Pringles are sold in over 140 countries and have yearly sales of over US$1 billion . In April 2011, P&G agreed to the $2.35 billion sale of the brand to Diamond
hedonic by showing someone who eating Pringles tasty
Introducing Pringles Lite which has relatively low fats – We can appeal consumer who don’t eaten Pringles because of the high-fat nutrition
Compare Pringles with nitrogen charged package – We can appeal consumer who has negative attitude against nitrogen charged package, and persuade that buying Pringles is reasonable.
C
alternative standpoint as hedonism or new age optimism
-philosophical counseling which uses a range of philosophical insights and methods to help people through significant issues in their lives –there would seem little justification for a philosophically-based therapy that is orientated around one particular standpoint
-unnecessarily pessimistic, and denies the possibility that people ar
risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messenger apps into hedonic and utilitarian. In hedonic, there are customized background image, ring tone, and viewing friend's mini profile. In utilitarian, there are the number of users, speed, free charge, sharing multimedia and privacy protection with Lock.
hedonic needs. In this scene, 세경 and 정음 consume karaoke for hedonic needs or for pleasure. Also, while people consume things, ideas, or services, they continuously change their attitude toward the consumption.
After 세경 and 정음 hang around together, then they go to karaoke together. At the first time that they arrive at karaoke, 정음 ask to 세경 whether she went to karaoke befo