BSC란?
BSC (Balanced Scorecard)는 1992년 Kaplan과 Norton에 의해 창안되었으며,
Fortune誌 선정 1000대 기업 중 약 40%가 도입하여 사용하고 있음
전략 및 목표가 제대로 수행되고 있는지를
관련된 핵심성과지표를 가지고 경영진이 판단할 수 있도록
정보를 제공하는 전략관리도구 임
기존 재무제표 중심의
which may incur from threats and weaknesses of KEPCO.
4. Current Balanced Scorecard
4.1 Mission & Strategy
Since the purpose and objective of this project is to establish new innovative balanced scorecard, it is inevitable to identify KEPCO’s overall mission, vision and other relative matters such as action plans or strategic objectives. In fact, four perspectives of balanced score
본문 예시.. :
Main Market : Europe Soccer Market
Weakness : 독일 브랜드 특유의 투박한 디자인
Strength : 우수한 기술력
강력한 마케팅 파워
Main Market : US Basketball Market
Weakness : 뛰어난 디자인
Strength : 우수한 패션∙디자인, 중국 농구스타 야오밍 광고 모델 계약
인도시장 점유율 1위
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The protection of global resources is controversial because the development of an advanced industrial society involves the exploitation of natural resources to produce goods and services for world market.
-So, how can we balance the resource needs of industrial society with the natural environment?
Authoritative Body
They could create an authoritative body to regulate the commons
How
What is the Balanced Scorecard?
Perspective
Traditional :
Financial
Complement :
Customer
Internal business process
Learning & Growth
Using the BSC as a Strategic Management System
Short
Term
Action
Short-term
Strategy
Establishment
Competitive
Power
Need
Total
Information
Provide
Long-term
Variation
Prediction
Long
Term
Strategy
Balanced Sco