Broadcasting), is now threatening the rest of the media.
(Figure 1)
2.What is DMB (Digital Multimedia Broadcasting)?
DMB is a new kind of Convergence Service that is a combination of the characteristics broadcasting to public or private which can be used as a means of strengthen functions of multimedia and entertainment of Cell phone.
There are two types of DMB, Which is the ground wave
Industry outline
Television providing programs and channels delivered by satellite
Broadcasting received by satellite dish and set-top box
Skylife can provide more channels than terrestrial and cableTV, also can serve wide areas where are not served by competitors
Market foreclosure
Market Foreclosure : an examination of media markets shows that integrated operators are likely exclude riv
Cable TV broadcasting has sustainly grown since it operated there are 14.2milliion member. Like this, it is firmly located in fee-charging
Multi channel service now.
As increasing the number of members, the ads costs is sharply increasing.
The size of ads market reached about 700billion won.
There are two main reason the demand for cable TV ad is growing dramatically
1.It is possible t
cable TV stations which utilizing the process of broadcasting and advertising activities. Finally we will suggest the result of survey for customers’ perception for the five home-shopping companies.
Suppliers
There are two routes for suppliers to sell their products to home-shopping companies. One is indirect procurement and the other is direct procurement if we see the two routes from th
Broadcaster), 애플리케이션플랫폼사업자(Application Platform Player), 전송망사업자(Transport Player), 가입자접속망사업자(Access Provider), 그리고 서비스사업자(Service Provider)별로 세분화하여 스트리밍콘텐츠 비즈니스를 성공적으로 하기 위한 각 주체들의 역할과 기능들에 대해 자세히 살펴보기로 한다.
1. 콘텐츠