▣ 4 major categories of team performance function
① orientation functions
: process for generating and distributing information
② organizational functions
: process necessary for members to coordinate actions
③ adaptation functions
: process occurring as team members adapt their performance to each other
④ motivational functions
: defining
of Convergence
Digital Convergence means not only relationship between product-product and technology-technology, but also causes progress of human life. Maybe our digital life wills world of convergence and hybrid.
There are 3 sides of influence. Integration, gap widening, new business environment are it.
(1) Integration
In the future, is present categorization will stand as ever? can i
PREFACE
소비자들이 Category에 관여되어 있는지?
Brand의 기능적 효험을 기억하는지?
광고에 반영된 사회적 이득에 따라 제품을 구입하는지?
소비자들이 다른 압력에 의해 Brand를 전향하지 않고, 특정 Brand에 집중하는지?
HERBAL제품에 관심이 있는지?
HIMALAYA가 어떻게 소비자들로부터 인지도를 쌓
1. Introduction
The Hewlett-Packard (HP) is a leading company in the world which has been specializing its service offerings in accordance with changing IT market. As of 2004, its service offerings expanded through the acquisition of Compaq (even if it is regarded as an example of failed M&A), which allows HP to achieve economies of scale in terms of size, technology, and global network.
HP h
2.1 Industry Classification
Before we take a look at the industry environment, we are going to classify what kinds of industry does the Costco belongs to and see how that industry is doing so. In the big picture or frame, Costco can be classified as a one of the distribution industry. If we go in to more detail, it can be divided in to two different industries that are wholesales industry an