풍부한 천연자원인 셀룰로오스를 원료로 하여 제조한 인견은 현재까지 비스코스공정에 의하여 제조되고 있으나, 최근에 N-메틸몰포린 N-옥사이드(NMMO)용매를 사용하여 새로운 셀룰로오스 섬유가 제조되고 있다. 비스코스 섬유는 합성섬유에 비해 흡습성 및 대전방지성 등 인체에 적합한 소재라는 점에
Nano cellulose fiber
높은 가스차단성
식물의 구성요소이므로 자연친화적
생분해성 (biodegradability)
Nano scale (직경 5~10nm, 길이 ~1000nm)
재생 가능
인체에 무해
생산공정이 간단
(NMMO에 녹여 추출)
사용된 용매 또한 재활용 가능
폭넓은 응용분야
Fiber
undergo bankruptcy.
-Prospect get out from Hanil
and was taken over by LS Network.
3)2000’s~Now : Prosperity of PROSPECS
-After second crisis, PROSPECS was successful in recovering.
-Create brand “W”.
-Has been awarded design prize, popularity prize, advertising prize and
many other sector.
1. Analysis of the External Environment
Despite economic depression,
dom
Analysis
- Industry Analysis
Michael Porter's 5 Forces Model
1. Rivalry of competitors - high
When seen from the perspective of the number of competitors, there are many competitors of Kraft in consumer food industry.
- Meat (Beef, Ham, Turkey); Sara Lee Corporation, Smithfield Foods
- Cheese: Leprino Foods Company, Michael Foods Inc, Land O Lakes, HP Hood
- Coffees; Cla
Analysis
2.2.1. Strength
1) Strong distribution channel and sufficient experience: As Lotte liquor acquired Doosan liquor BG, they could establish strong distribution channel through not only the capital region but also the whole country. And they can take advantage of Doosan’s sufficient experience.
2) Super-low degree liquor’s price competitiveness: Because low degree liquor use less raw