in differentiating clubface started to find other ways of differentiation. Since USGA was not so restrictive on other things such as shafts and grips, companies started to develop shafts with various launch characteristics. Interchangeable shafts enabled the variation. Also, golfers—especially core golfers—are willing to pay more to extend their driving distance and to improve their o
in 1892 in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change
in Philadelphia, U.S.A., and according to the data in the year 2000, it was ranked the 3rd in the world traveling market with the sales of 6 billion dollars. In addition, in the year 1998's Fortune Magazine, it was selected as 29th of the 100 firms with most convenient working conditions.
Besides the facts that have been mentioned about this firm, it has an important history of change which we
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
Case study - Demogrphy is destiny
1. 케이스 요약
2006년 초 신문의 헤드라인에서는 파리에서 일어난 대규모 폭동에 대해서 알렸는데, 그 폭동은 곧 시작될 시장 근로자 개혁을 고발하기 위한 학생과 근로자들에 의해 일어났다. General Motors와 납품업체 Delphi는 131000명의 근로자에게 매수권한을 제공했다. 런