model of “media richness” helps explain an individual’s choice of communication channel
(“매체 풍부성”모델을 사용하여 개인의 커뮤니케이션 경로 선택을 설명 할 수 있다)
A “rich” channel is one that can(“풍부한” 경로는):
Handle multiple cues simultaneously(다수의 단서를 동시에 다룰 수 있다)
Facilitate rapid feed
you may find that iVillage compromises a large amount of information. Firstly, iVillage uses changeable picture that gives the customer a vivid impression. Secondly, iVillage has many items channel. This provides the customer more choice. Finally, iVillage has established good feedback systems. For example, after you register on iVillage, you will received a confirm e-mail from iVillage,
channels, which announcements could present premieres of short films and television. Also came to place ads before the start of a video, but then discovered that 70% of users left the site before it was over.
YouTube's relationship with TV production companies and film has been mixed. Viacom lawsuit against YouTube continues billion for 1000, which started in March 2007 for alleged massive viol
we make a case study of
Lock&Lock’s competitive advantage,
especially in China market?
▼
Currently, Lock&Lock has about 11% market share for airtight container in China .
<중략>
Condition of production(factor)
Superior technology
:the key core competency that gives an edge over its rivals
Extensive distribution channels
Outstanding sales management
Channel (유통경로 분석)
- 여행상품은 여행자가 원하는 상품을, 요구하는 장소, 시간에 구입할 수 있어야 하기 때문에 원활히 상품을 공급하기 위해서는 유통경로가 중요하다.
- Best Partner 전략 : 모두투어와 특정 계약을 맺고 이 상품만 판매
- 주요 업체와 제휴 : 금융, 기업, 대형할인점, 온라인 쇼