(4) Consumer blind test
An interesting test was conducted in 2009, resulting that most university student smokers could not distinguish the taste of each individual cigarette . In order to figure out whether consumers could actually distinguish the difference in taste between foreign brand cigarettes and Raison Pop, we have designed a consumer blind test.
The blind test was conducted as follo
5) 무연 담배(smokeless tobacco)
▪ 입의 점막을 통해 흡수하는 담배
▪ 두 가지 형태
전통적인 씹는 담뱃잎
코담배 혹은 젖은 코담배(moist snuff, 얇게 썰어진 담배)
▪ 젖은 코담배: 볼 안쪽이나 아랫입술과 잇몸 사이에 넣는 형태.
▪ 무연 담배도 건강에 유해하다는 경고에도
> Over half of Korean smokers smoke about a pack of cigarettes a day. (reference: http://www.kostat.go.kr/)
> Let’s assume for the sake of argument that smokers smoke about a pack of cigarettes a day.
Year 10% simple 10% compound 30% simple 30% compound
1 955,072 985,382 1,047,653 1,143,404
5 5,882,182 6,590,763 8,630,411 11,492,921
10 16,292,375 21,739,603 42,049,124 88,501,663
2
2.3 Competition
The emergence of different e-cigarette companies has increased competition in e-cigarette market. The major cigarette companies in Korea, such as KT&G, has not yet entered the market, but lots of venture companies are emerging to get a part of market share. Since this is a new product to the market, features of various e-cigarettes are similar, but still have some difference.
Ke
1. <흥미>
얼마 전 짐 자무쉬 감독의 ≪천국보다 낯선≫이라는 영화를 봤다. 눈에 띄는 사건 없이 잔잔한 분위기, 흑백 영화라는 점이 나에겐 매력적으로 다가왔다. 그래서 같은 감독의 다른 영화도 보고 싶어 ≪커피와 담배≫를 봤는데 내용을 100% 다 이해하진 못해도 역시나 재미있었다. 11개의 단편으