Public Relations
Focusing right and wrong rather than legal and illegal
Ethics are the standard of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rot
to deter wrongdoing and to promote:
(1) Honest and ethical conduct, including the ethical handling of actual or apparent conflicts of interest between personal and professional relationships;
(2) Full, fair, accurate, timely and understandable disclosure in reports
and documents that the Company files with or submits tothe Securities and
Exchange Commission and in other publiccommunications
1. Identify the facility
Modern football stadium opened in 2005
Full changing color outside
Name
FIFA World cup Stadium Munich
(During 2006 FIFA World Cup)
Rights to name the stadium for 30 years
Allianz
Leading Financial services providers worldwide
Sponsor Allianz arena& FC Bayern Munich
Official Name
UEFA(Union of European Football Associations)
‘FIFA World Cup St
to Korea and opened the first store near Ewha women’s Univ. in 1999, Korean hierarchical culture was stronger than now. There were much less multinational companies at that time and most of companies had very strict culture. It was natural that the workforce atmosphere was very different from its home country. Because Starbucks wanted Korean employees tocommunicate with customers freely and wi
4. Research Questions
a. What motivates customers to use FedEx Kinko’s international shipping services?
b. What factors or features make FedEx Kinko’s international shipping services different from other competitors?
c. What is the most effective way tocommunicate with our key public?
5. Research Program Design
A. Type of methodology
Survey
As a quantitative research, we h