food and share each other’s food culture. On the other hand, there are detailed differences in eating habits exist among three countries as the geographical and resources differences. Also, the differences of economic conditions make the gap more evident. Therefore, with considering such a lot of conditions, we are going to investigate about the food consumption tendency of three countries.
of 98.7% and superior compensation
Executing localization strategy that china E-Mart is just Chinese company.
D. Distribution strategy: Corresponding strategy of Shanghai E-Mart according to the limitation of entering into Chinese distribution market.
10. Comparisonof the strategy expanding abroad between E-Mart and Carrefour in China.
E-Mart Carrefour
Joint ratio 98:2
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of action, but they didn’t. It was their first time of selling tires in China. Since they had no alternative, it motivated them to work harder. They also considered costs, timeliness and acceptability.
Third, they had to decide on a preferred course of action. They applied management theory to recognize which model to use between classical andbehavioral model. But it was clear to them. They
consumers who want to get information about products or participate in events are increasing rather than consumers who scan QR code just for fun. This phenomenon can be seen in all countries where smartphones are spread, not just in Korea. Market research agency Embrain Trend Monitor conducted a survey of the QR code on total 4,000 adults who use smartphones in Korea, China, Japan and Taiwan(1,0
China, and Southeast Asia.
2. Strategic Focus and Plan
Mission/Vision
‘Caffebene’ as the meaning of the café with good feeling in Italian is the Korea’s leading coffee brand that wishes to be an attraction which is full of modern culture and feeling like European cafés where intellectual interchanges between intellectuals and artists is active. Caffebene as the premium