Competing Values Leadership Model에 자신의 평가하여 직무 수행과정에서 개인의 성격과 역량의 활용방법을 작성하고자 한다.
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(2) 인지적 요소
① 지식
제품 지식, 사업지식, 재무지식 등 업무를 수행하는 과정에서 사용하는 지식이나 실무적인 절차나 방법, 관련 법규 및 사규, 표준, 관련 정보, 기준
Framework
This study consists of total 4 chapters and the main contents of each chapter goes as follows:
Chapter one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter f
(2) 개방체계모델(open system model)
오른쪽 위편의 사분면에 있는 준거를 강조하는데, 그것은 혁신, 적응성, 성장, 그리고 자원의 획득이다.
① 혁신가(innovator)
변화하는 환경에 관심을 가지고 창조적 사고를 통해 변화를 촉진.
② 브로커(broker)
외부자원을 획득, 설득력과 영향력으로 조직원들
competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fact, it had been ranked in top 5 for past several years, but fell this year.
Nokia established absolute brand image in the global mobile phone market be
offer a position-tracking service of vehicles
③ Help predict arrival time and possible working hours
3. Shared Value
There is five critical values established by the company
① Creativity
View matters from the creative entrepreneur’s perspective and applying them to the real world.
② Challenge
Keep challenging to the overachievement and overcome failures
③ Passion