in last year and this year, the sales are increasing continuously.
2-1-3. Target market
Main target is men who want to look fashionable but don't know how to wear. The total shop `STCO(shirt & tie coordination)` focused on necktie and shirt is good for young business man arrange from 20s to 30s, because they coordinate fashion for 'singles' or men whom is out of confidence of coordinate.
in the city -because that’s where all the best shops are- is perhaps the most promising consumer market of the decade.), Mr.Beauty, Ubersexual etc.
- Trading-up phenomenon – spending patterns that they have willing to pay highly for specific product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai
fashionindustry going?
① Slowdown infashionindustry
Consumer confidence weakened this year, reflecting growing concern about the impact of the global financial crisis on Korea`s real economy, sales had slowed, and expressed uncertainty for the industry because of fears about the outlook gripping consumers. Lack of confidence in Asia`s fourth-largest economy has motivated investors to se
1. The present men's wear market in Korea
The launching items for male customer is in limelight.
The male clothing market is developing rapidly
according to prevail the 'Road casual suit stores' after 2000s.
The marketing focused on male customers is increasing.
The male customers
Who feel annoying about shopping online
Who feel adversity about coordination their look
in the industry, it is difficult for existing brands to maintain absolute market leadership. Customers in the digital era give high premium to individuality and to a wide variety of preferences. Individualized marketing is therefore preferred over mass marketing when it comes to digital products. The success of a digital company therefore depends on the strength of its brand but on the uniqueness