Obesity and Consumer Choice
- 바디사이즈와 소비자 행동의 관계
- 선진국의 비만아 발생률 증가
- 비만이 소비자 사이코그래픽스와 문화의 소비, 제품의 선택에
주는 영향
U.S. Financial Industry
- 고유가 정책과 저조한 직업창출이 소비경향을 누름
- 소비자들의 소비경향이 눈에 띌 정도로 저조
different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thinking whether her decision is good or not.
So, Marketers should make a strategy fitted to each step.
Consumer Choice
-Need recognition
Usually, the service receiver tend to find out what they need or want, but in this case they are young to do this.
Their parent feel needs of extra education for the kids.
The second step of Consumer Choice
-Information search
눈높이 has been long time in home education service system, also ranked highly.
So actually they have their brand value, i
Consumers must feel that the choice they make at The Coffee Bean & Tea Leaf is relevant to making good and beneficial decisions in their lives.
• Many choose to drink coffee and related products because the coffee culture today, especially in Korea, is now highly developed with many demanding convenience.
• Can promote that tea products are ultimately a good-tasting and beneficial
Consumer Power
The buyers of the iPhone are somewhat more powerful, however. Broadly speaking, the consumers as a group can be regarded as the principle purchasers of the iPhone, a claim that gains more credence given the fact that no large resellers will be selling the phone. And consumers tend to be susceptible to price sensitivity and alternative choices. Given the relatively high price of t