Foreigners who invest in a country then own the facilities; the investor by virtue of its ownership can control decisions about how many people to employ, whether to expand or shut down, what products to make, and how to market them. Also, the foreigninvestor can usually take the profits from the operation out of the country(repatriation of profits). However, the host government can share in the
of store.
Society-friendly marketing
Return the corporate profits to the society by the form of donation
By publicizing interest of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image of corporate citizens.
Active investment in welf
of the investing company and foreign country market selection
One option is to focus on different niches of the market where we are able to satisfy their needs and wants.
The basis of other marketing actions
It will require a big management effort to direct the strategy to each market niche and also the necessary investigation, implementation and control for realizing a corr
of SK affiliates and subsidiaries
SK China is established in 2010 as 홍콩 법인. Before its establishment, although SK has tried to break into Chinese market and invested a lot There has been no huge success because of restriction on foreigninvestment from Chinese government. In order to overcome its failures and achieve success, SK established SK China.
“ to collaborate and control
period is to introduce the free market system and to allow its economy to be operated by the market forces. In addition, China has been promoting foreigninvestments in China and international trade with other countries. As a result of innovative changes in its system, Chinese economy has rapidly grown over the past several decades, and it has become the most important issue in global business.