Through this, firms can implement more detailed and flexible marketing strategies within a short time. In www.weareorganizedchaos.com, the Zugara corporation labels Augmenting Reality as a ‘sophisticated merchandising technique”, a driving growth in which e-commerce will soon outperform in store sales. Augmented Reality enables the research of customers through advanced technologies. Thro
ZARA’s Current
Environmental Policy
Eco-Friendly store
Ecological fabrics
Organic cotton (Specific Label)
PVC-free footwear
Biodiesel fuel in transport
… etc.
DEVELOP
to IMPROVE
AWARENESS
What is a Augmented Reality?
Augmented reality is an artificial environment created through the combination of real-world and computer generated data.
ARToolKit is a computer vision tracking library that allows for the creation ofaugmented reality applications that overlay virtual imagery on the real world.
OpenGL (Open Graphics Library) is a standard specification defining a cross-language, cross-platform API for writing applications that produce 2D and 3D computer graphics.
NUI: Natural User Interface
NUI is based on nature or natural elements.
Users can speak a command or directly touch the screen of device to start command.
Technology that overlaps virtual image with the image of real world. It gives people a wide range of information while they are seeing the real world.
With the rapid growth of smart-phone industry, AR market became a matter of great c
/ Why should retailers use AR?/
Advertising campaigns can become stronger
Navigation around warehouse area will be easier
Extra information will improve the shopping experience of the customers
Product catalogs can be visualized
A 3D product view will create a selling opportunity
Customers can be encouraged to buy with AR offers
Customers can be lured inside the stores
/ AR in Tourism /