of Pacific Integrated Chemical Inc and renamed in 2006 as ‘Amorepacific’ to expand its business into the global market. The company has grown into the most dominant company in domestic cosmetics business with largest market share of 37%. It has a corporate vision of being an ‘Asian Beauty Creator’, stressing on 5 values of Openness, Innovation, Proximity, Sincerity and Challenge. The comp
of gods, but there are three highest gods named Shiva, Brahma, and Vishnu. They are called as Trimurti (means ‘trinity’). Brahma is the creatorof the universe, Vishnu is the one who maintains the universe and Shiva functions as destruction. Now we are looking more detail values and beliefs Indians have towards spirituality, money, environment, and foreigners. For this part, we read books and
Definition of ‘Creative Consumer’
Create the products they want for themselves
or Create added value about the products,
Not passive, in an Active Role
Creator : DIY
TeenieWeenie
‘Design Your Own Eco-bag’
Including TeenieWeenie character and logo
- Topic about protection of the environment
of these two is the positiveness of information sharing. The bottom table shows the major difference in terms of dimensions.
Web 1.0 Division Web 2.0
Portal base Web Service Platform based Web
Information/Contents Lockout Information/Contents Information/Contents sharing
Technology: efficiency of sharing Value Sharing: seek diversity participation by using collective intelligence
Internet
of “The World will know us as the ‘Asian Beauty Creator'.” The Company also sets a high value on the five values: Openness, Innovation, Proximity, Sincerity, and Challenge to openly communicate with its customers and employees, pursue innovative ideas and new concepts, keep physically and psychologically close to customers, fulfill obligations to society, and be passionate about overcoming