China, and Southeast Asia.
2. Strategic Focus and Plan
Mission/Vision
‘Caffebene’ as the meaning of the café with good feeling in Italian is the Korea’s leading coffee brand that wishes to be an attraction which is full of modern culture and feeling like European cafés where intellectual interchanges between intellectuals and artists is active. Caffebene as the premium
Korean wave
The origin of the Korean wave(Hallyu) dates back to 1997, when "A Wish Upon A Star," a story of a poor woman courted by two wealthy men, was broadcast by Phoenix TV in Hong Kong and its popularity extended into China, Taiwan and Southeast Asia. In two years after Korean TV drama had been exported to China, Korea had exported Korean popular songs to ChinaandKorean public culture ha
The concept of Globalization
The process of increasing interconnectedness
between lots of societies all over the world
Rapidly growing spread of ideas, cultures, and information around the world
International organizations, Non-governmental organizations(NGOs), transnational companies
as important actors in global politics
The more interdependent world economy
Internationalizati
and some tasks, it has a non-related with direct business
ⓓ CRC has become a integrator to control other indirect services as a permanent team
ⓔ matrix structure in LG chemical changes to simple reporting line from dual reporting line
Ⓑ Team systems
ⓐ corporation status was formalized exactly the same with all around the KoreaandChina
Relatively low PER and PBR(= It means Korea Discount still exist)
PER? Price/Earning
PBR? Price/BPS(book value per share)
Incompetent of
Young manager
the cozy relations
between
politics and business
‘Cop’ profit < control ‘Cop’
In that case
is ‘CEO’ best
Alternative ?