customer more profitable
고객과의 관계를 발전시킨다
예1) 세일이 끝난 고급 브랜드의 바지를 찾는 고객에게
맞는 사이즈가 없자 길 건너의 경쟁 백화점에서
정가를 주고 산 바지를 다시 세일가격으로 되팜
예2) 비행기표를 부주의로 매장 계산대에 놓고 간
손님에게 비행기표를 갖
customers. According to the information from company data bases, someof their customers paid their invoices late. To recover balances (or lack of cash) the company took out a loan and consequently they had to pay extra interest expense.
This interest expense caused by late payment reduces the profitability of each order those of which payment was late referring the calculation in question number
customer value of the silver generation
- Thus, form a business model that creates a new profit-structure
Live your life to the fullest
Maximize the last quarter of your life
- The biggest purpose is to bring happiness and satisfaction for the silver generation who seem to be excluded from the ter
Customer Value – Based Pricing
고객이 지불할 용의가 있는 최대의 가격을 받아내는 것이 이상적임
◎ Price and Performance : Value–Based Fixed Pricing
시장가격을 설정하는 중요한 기능3가지
ex1) BMW, benz 등에 대항하여 Toyota, Nissan, Honda 가 취한
New Brand 전략 p.51 Figure3.1
ex2) Waner- Lambert
profit becomes net income.
4) Reservation System
Travelers can make a reservation directly through its own website and well-known accommodation searching websites made by foreign intermediaries. If guests make a reservation through travel-related booking websites, the owner pays the website businesses as much as 10 percent of the room rates that were charged to the customers. Moreover