of Web 2.0.” It was 2004 when Web 2.0 became so popular. The persisted ideas of Web 2.0 characteristics from O’Reilly Media, Inc at that time were differentiated into seven general ideas: Web 2.0 is service supplier, able to control data sources, requires user participation, accounts collective intelligence, based on long tale, do not discriminate platform and finally very important in user
Regulation of IT Risk
In order to regulate the IT risk, governments work to address threat to computer crime. For example, representatives of 29 countries - including Canada, Japan and the U.S. – signed the Council of Europe Cybercrime convention in 2001. The convention deals with substantive and procedural cybercrime law. The substantive defines the following activities as crimina
Recent Situation
“ internal information security attacks are outgrowing external
attacks at the world’s largest financial institutions”
(The Global Security Survey): Only 20% of the respondents in security survey strongly
believed that Information security should be a CEO-level priority
Ernst and Young(2004)
2) IT liability risk management
: The corporations should install f
Part 1. Chicano American
The past : U.S. citizen of Mexican descent
José Limón : the first documented use of the term to 1911
The present : a wide range of meanings
Chicano Civil Rights Movement in 1960s
Deal with various issues
ex) farm workers' rights, education, voting and political rights
Socially, the Chicano Movement addressed negative ethnic stereotypes
of Anita Roddick
High level of brand awareness
Weaknesses
Because of Against Animal Testing, the effect of The Body Shop ‘s products is not verified. And another point is that compared to other companies on the market, The Body Shop doesn’t give its customers a discount. So the company is behind its competitors in terms of price competitiveness.
The company’s natural values