- 글로벌 SPA브랜드 전성시대 (ZARA, UNIQLO, H&M)
“자체 기획, 생산, 유통, 판매로 원가 절감 및 품질 안정화”
“세계적인 경제침체와 함께 기존의 의류사업에 대한 새로운 돌파구”
“디자이너와 브랜드 Collaboration 통해 소장가치 높여 구매주기 줄여”
3. UNIQLO & ZARA
소품종 다량생산
분석
- 글로벌 SPA브랜드 전성시대 (ZARA, UNIQLO, H&M)
“자체 기획, 생산, 유통, 판매로 원가 절감 및 품질 안정화”
“세계적인 경제침체와 함께 기존의 의류사업에 대한 새로운 돌파구”
- 패션 Collaboration (합작) 열풍
“디자이너와 브랜드 Collaboration 통해 소장가치 높여 구
off the competition, and it has turned the founder of Inditex, Amancio Ortega, into Spain’s wealthiest man and the world’s richest fashion executive.
1-1. Why Study Zara?
Zara is undergoing one of the fastest global expansions the fashion world has ever see, opening one store per day and entering new markets worldwideㅡseventy-three countries so far. Zara is called “the most innovative
. Introduction of ZARA
(1) Concept of SPA and Fast fashion
SPA which stands for ‘Specialty store of Private label Apparel’ came into the world in 1987. When America’s apparel brand ‘GAP’ took over ‘Banana Republic’ in 1987, people started to call their business status as ‘Specialty Store Retailer’. A SPA controls over plan, production, distribution, and retailing and thro
UNIQLO rebased about 50 standards of checking the quality. If even few of them are not satisfied, they are managing to correct them right away. Also, UNIQLO is carrying out ‘master craftsman project’, by sending team of very experienced counselors to china. These technical experts thoroughly manage quality of products. And they initiate Chinese workers so there wouldn’t be any falling-off i