Ⅰ. Introduction of HITE
• 1933.08 The first beer company
establishment of domestic
• 1993.05 New goods HITE
beer development marketing
• 2001.06 Hite brand keeper service introduction
• 2002.05
domestically assembled by overseas capital(TR etc.,)
1975 : Samsung semiconductor was established
1980∼1985 : Single production system was established through OEM
1983 : Hyundae Electricity Industry Limited.
1986∼1990 : Self-development of Memory(DRAM) and initial production
1999 : Hyundae and LG semiconductor were mergered(changed into Hynics, 3/2001)
1991∼1995 : Production ste
domestic hotel chain, “BENIKEA” to win some market share back from established foreign brands such as Inter-Contiental, Hilton, Hyatt and Novotel. Forigners have constantly griped about Seoul’s high accommodation prices. The city’s five-star properties charge about 300,000won per night, a rate that rivals those in Tokyo and HongKong, two of the world’s most expensive hotel cities, and s
domestic hotel chain to win some market share
Seoul’s 5-star properties charge high
Cheap but trashy motels
In general, to be called a hotel, what kinds of things
must an establishment have.
Hotel’s classification
Usually considered as 1-star hotel
Current profit margins
Future buying behavior
Why consumers buy a branded product: it promises
reliability and consis
domestic strategy. For instance, from the case, Nestlé has established a network of factories in five countries in hopes that each will someday supply the entire region with different products. The company currently makes ice cream in Dubai, soups and cereals in Saudi Arabia, yogurt and bouillon in Egypt, chocolate in Turkey, and ketchup and instant noodles in Syria. For the present, Nestl