with Jinro
Ⅱ. Domestic drinks industry introduction
Beeris very important position as tax income because ratio of drink tax holds in tax savings of our country.
Public of drink industry
grains policy
commodity price policy
people health hygiene
defense industry
Liquor tax contributing to national economies
Free trade of grain by WTO sailing
beer target to 20~30ages young women group and contain fibers inthebeer. Thebeermarketis going fierce competition, so they target a premium market. Fiber is great choice to enter the new market. Korean people have to eat 20~25g each day. However they eat just 17.3g. So about 3~8g fiber is lacked. Hite find this kind of fact, which is made Fiber beer first in K
of study
HiteBeer which was founded in 1933 first started with name as Joseon Beerand released Hitebeer product in 1993 which is non heat treated. Leading to great success, Hite Joseon beer's company name is change intoHiteBeer corporation. At that time, OB beer was a symbol ofbeermarket, dominating brand image and preference ofHitebeer.
To catch up OB beer, above all, the only sol
in, the competitive response will be various but probably, competitors will make similar beers or they will target and segment others.
Retailing isthe main success key in alcohol industry. It is numerously important how thebeer can easily be exposed to consumers. From this we are on a advantage position. Because ‘Hite’ isthe biggest market holder and also themarket leader. We are going t
the middle classes while the poor kept tothe soju.
Soju is still widely available but the drinks of choice nowadays among many Koreans are beer (60% of Korea’s alcoholic drinks market) and whisky or the two drunk together as ‘poktanju’ lit. ‘bomb-liquour’ or a boilermaker. The South Korean version is a shot glass of whisky dropped into a glass ofbeerandthen downed in one. The pract