drinking alcohol. The liberty comes from the fact that most students pass the difficult hurdle of the entrance examination, and the alcohol is one of the essential factors in welcoming parties, membership training and other events of various kinds. It may be true that drinking alcohol plays an important role to loosen psychological tension and promote friendship mutually among the group members.
generating 68% of the whole volume, 76% of the net revenues and 83% of the operating income.
The fastest growing category of its business is non-carbonated beverages. Second is bottled water, and the third is Lipton Iced Tea. PBG’s non-carbonated beverages also include strong brands with Starbucks Frapuccino in the ready-to-drink coffee category, Mountain Dew Amp and SoBe Adrenaline Rush
4. Strategic Groups within the CSD Industry
* Strategic group
All kinds of soft drinks fit in to strategic group. They have similar prices, similar positions and targeting. Especially Coca-cola and Pepsi-cola are the rivals, they compete with each other, in strategic group.
5. Industry Opportunities and Threats analysis
* Opportunities
- Cultivating international markets
By expanding thei
and impotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. For the first eight months only nine drinks were sold each day.
By 1888, three versions of Coca-Cola — sold by three separate businesses — were on the market. Asa Griggs Candler acquired a stake in Pemberton's company in 1887 and incorporated it as the Coca Cola
2.1.3. Customer
The age of Soju consumers is ranged from 20s to 60s. But the largest group of consumer is 20s and 30s, and remarkable fact is increasing of female alcohol consumers. Because of the increase in the number of working women, women are drinking more and more every year. The number of women who are buying or drinking liquor has considerably increased. Researchers found that 60% of Kor