Incorporated in 1871, leading company in Finland
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS
일반개념 등의 기본개념을 수립하고 제3단계에서는 공간과 형태조직의 상세한 고찰을 하고 제4단계에서는 최종안을 나타내어 진행방법을 마무리 지었다. 이것은 조사분석단계(analysis)에 중점을 둠으로 문제파악과 분석에 대해서 설계단계(problem solving) 보다도 더욱 체계적이라 할 수 있었다.
ANALYSIS: MACRO ENVIRONMENT
Marketing environment directly or indirectly influences on an organization's marketing activities. Furthermore it is always dynamic and changes in the marketing environment create uncertainty, threats, and opportunities for marketers. Therefore recognizing marketing environment is crucial to marketing success.
First, open market which 11ST entered into takes great
Temperature Modulated DSC(TMDSC), High pressure DSC(HPDSC),
Photo DSC(UV-DSC), Maximum resolution TGA or High resolution TGA(MaxRes TGA or HighRes TGA), Reactor TGA, Dynamic Load TMA(DLTMA), Evolved Gas Analysis or Coupling techniques(EGA or TGA-MS/TGA-FTIR)
Difficult to obtain
reproducibility
A few difference of condition
and temperature
→ Enormous effect on result
→ Hard to
not inherited!”
Porter(1990)
A nation’s industry as internationally successful
If it possessed competitive advantage relative to
The best worldwide competitors
Indicator
: Export/ outbound FDI
dynamic and comprehensive model
Nations succeed in particular industries
Because their home environment is the most
forward-looking, dynamic, and challenging