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분야
pptx- Industry Overview & Samsung Elect.
2. Current Players
- Major Competitors: RIM, Apple & Nokia
- Minor Competitors: HTC & Sony Ericsson
- Possible Entrants: Google & Microsoft
3. Key Successful Factors
- Hardware: Security & Design
- Application & Contents
- Operating System
- 4G technology
4. Industry Analysis
- Michel Porter’s 5 Forces Model
5. Competitive Dynamics
- Market Commonality
- Resource Similarity
6. Samsung’s Strategic Decision
7. Discussion, Q&A
Diversified business portfolio >> Concentration on mobile &IT
#1 telecommunication company in Europe
(+) Strong know-how in mobile phone manufacturing
(+) Wide range of mobile devices
(+) Strength in SCM
(-) Challenged by Apple& RIM
(-) Lack of distinctive
competitiveness
(-) Drop in market share
49%(2006)->45%(2008)
OS: Symbian, open-source
Wide range of mobile products:
5000 series, 6000 series, 7000 series catering to different needs
Major smart-phone: N97, N86, E72…
As smart phone devices becoming “mobile wallets,” significant emphasis will need to be put on developing backup and protection of data
Efficiency and performance of mobile devices depends on choice of appropriate type of UI(User Interface) and its layout
Touch-screen slab / Key board slab / Hybrid type
Customers place more value on the applications and less value on basic features such as calls and text.
An application building-up within the customer base and outside innovations will become a competitive differentiator.
Apple’s App Store with both for fee and free applications (2008)
RIM’s BlackBerry App World (2009)
Open-source mobile OS: Offer source code of the software for free (Free!!)
Cheaper and more innovative mobile services & rich portfolio of application
Symbian(Nokia)& Android(Google) VS
Windows mobile (MS), iPhone OS and BlackBerry OS
4G technology: voice, data and streamed multimedia will be provided to users on an "Anytime, Anywhere”; WiMax, Broadband
Ensuring mobile devices adepts in 4G environments; VoIP or HDVOD
A Big Chance to Leap
- Competitiveness through constructing global
networking is powerful because of network effect.
- leverage effects in the aspects of application database, manufacturing carriers, O/S, and financing.
The Frontal Breakthrough with RIM
As time goes by, Samsung will encroach on the market share of RIM in the European market and U.S. market.
