1. What factors account for i-mode's overwhelming successin Japan?
1) 회사의 당면과제 선정
우선 NTT DoCoMo 사(社)는 당시 휴대폰 시장에 대한 명확한 분석으로 앞으로 회사가 나아가야 할 방향을 정확히 제시하였다. 휴대폰 도입율이 급속히 증가하던 1990년대 후반, 핸드폰 보급의 정체현상을 완화화기 위한 제품을 모
Analysis of KOREA and JAPAN’ Beer market
The strategy of JAPAN beer in domestic market
Introduction of Beer
Stereotype Of Beer
Two Types Of Beer
| The Beer Standard Of Molt Content |
Korean beer has been known to be flat, tasteless, and watery!
The strategy of JAPAN beer in domestic market
ㅣ Japan beer market_ Dry war
Japan beer market share
(Early 1980s)
Gulf War in the early 1990s.
No military support
Only Financial support
Comparison with Germany
Nationalism VS Nazism
War: Militarism > Nationalism
Elite-based idea
Elites in power again
No cause for the war
Japan’s restraint results from BANDWAGONING!
Definition of bandwagoning
Conditions favoring bandwagoning
Bandwagoning Japan and its security policy
Japan, Poland, the United Kingdom and the United States.
The first International Labour Conference held in Washington in October 1919 adopted six International Labour Conventions, which dealt with hours of work in industry, unemployment, maternity protection, night work for women, minimum age and night work for young persons in industry. A Committee of Experts was set up in 1926 as a superviso
Starbucks Corporations is a Seattle based coffee company, which buys roasts and sells coffee drinks. For last 30 years, The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history. It is said that Starbucks has strongly influenced on the people’s life style that it is not hard to see people walking on the street with a packaged coffee drink and spen