Product
The Bacchus can sustain its share long enough
an good flavor and healthy drink
(vitamin B1, B2, B3, B6, taurine)
Price
400~500 won
Promotion
Good simple life (not famous star)
Place
pharmacies in real field after contracting
★대표적 제품
- 해외 : Red bull, Rock star, Monster
- 국내 : Hot 6, Burn Intense, 에네르기, 파워텐
★ED 시장 분석
- 해외 : 전 세계 약 140억 달러(약 16조원) 규모
2009 ~ 2010 시장성장률은 6.8%
2012년 170조 7000억 달러(약 18조원)로 예상
- 국내 : 2010년 롯데칠성의 Hot 6, 출시 1개월만에 20억 매출
High uncertainty avoidance
At 85 South Korea is one of the most uncertainty avoiding countries in the world. Countries exhibiting high uncertainty avoidance maintain rigid codes of belief and behavior and are intolerant of unorthodox behavior and ideas. In these cultures there is an emotional need for rules (even if the rules never seem to work) time is money, people have an inner urge
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth
HOT 6IX
Release Date : March 2010
Capacity product:250ml .330ml.
Product category; 4type(light,etc)
Retail Price :1,000 won
Ingredients: guarana taurine(1000mg)
Main target audience : 20-40 teen
Purchase gender ratio:m70% / w30%
Main marketing activity:
1TVCM,,2Twitter,, 3word of mouth