environmental challenges. Ecomagination is made up of very real goals that GE strives to reach through continuous investment in the following four commitments.
Commitment #1: Double Investment in R&D
In 2008, GE invested $1.4 billion in cleaner technology research and development (R&D), drawing closer to their pledge to invest $1.5 billion on Ecomagination R&D by 2010. R&D investm
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.
④ Female's beer
By matching the current Cass Wright, the industry is building image claiming to advocate women's beer that is for only women, low calories, low alcoholicity.
2. 4Ps
1) Product
① Brand: Multiple branding strategy
Presently, In addition to the OB blue and Cass Beer is the flagship product. Cass Beer has a product line of Cass red and cass ice light.
②Product p
2. 4Ps
1) 제품(Product)
① 상표(Brand): 복수 상표화 전략
OB맥주는 현재 OB 블루 외에 카스 맥주를 주력 제품으로 두고 있다. 카스 맥주는 또한 카스 레드, 카스 아이스 라이트 의 제품 계열을 가지고 있다.
② 제품 속성
- OB블루
다른 여타 맥주와는 달리 부드러우면서도 풍부한 맛을 지향한다
- 카
2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t