korean idol groups and this fact affected to korean brand items that usingkorean celebrities for their commercial models.This strange korea culture wave has started from Japan, Vietnam, Mongolia whichcountries geographically and culturally close to korean. but now it has spreadednot only those countries near korea. but also countries like singapore, thailand, indonesia and many countries in south
of today, Lotte Shopping Corporation owns 50 department stores, including three plazas, seven outlets, and three stores overseas. In total, Lotte Department Store contains over seventy-eight thousand shops and is evaluated as the best department store branch in the entire country.
Lotte Department Store occupies approximately 44.4% of the country’s market share, and the Man’s wear/Sportswear
Koreans were anticipating to enter to a developed nation. However, this anticipation was not able to reach due to the economic crisis, and that has led the Koreans into despair. But the success ofKorean dramas and movies have given the hope to Koreans and enhanced their pride, eventually assisting Koreans by giving hope and self-esteem.
On the other hand, Hallyu has changed the foreign percept
This paper is all about introduction Pororo and its strategies. Korea, our economy is dependent on exports, but traditionally only on heavy chemical industry. Because of this, entertainment industry was ignored in Korea. The Korean Wave has sparked a fad for Koreanmovies, dramas and pop music nowadays, also animation industry. So, we are talk about Pororo, a trailblazer in the field of animation
Ⅰ. Introduction
■ The purpose of this report
The modern society can be told that it is a standardization society in aspects of the products' qualities and functions by reduction of the production cost and innovation of technology from building mass-production up. Therefore, it is difficult to have the competitive power in goods' quality and price in this society. For these reasons, in