fashion at affordable prices.
It is also interesting to consider other key performance indicators of Zara comparing to other peers in the retail market.
3.1- Design and Production
ZARA has been able to deliver fashionable and trendy cloth addressing all tastes through a controlled design and integrated process. ZARA designs all its products itself. Concurrent method design could be an adjec
fashion market is in the aspects of production, design, distribution and export. First of all, there is the increase in ageing of employees and no young skilled people. Also, Dongdaemoon market is losing its competitive because of the lower cost of the sewing factories in China and East Asia. Secondly, the design of fashion products in Dongdaemoon market is not original and there is no profession
the designer’s workroom to stores in the fastest time possible in order to capture the market
STRATEGIES OF FAST FASHION
Trend design
Reasonable price
Small quantity of production
High product turnover ratio
중략
Vertical Integration
Zara controls most steps on the supply-chain
Greater control over the supply chain
→ More responsible, flexible, cheaper process
a single fashion culture.
At Zara, design is conceived as a process that is closely linked to the public. Information from stores is constantly transmitted to a design team made up of over 200 professionals, informing them of our customers' needs and concerns. Zara has stores specialized in junior fashion called Kiddy’s Class. These stores are in Spain, Portugal, France, Italy and Greece.
processes reduced production time also increasing sales figures. Also, unlike foreign brands which concentrated on mass production, Bean Pole focused to meet the satisfaction and the taste of Korean consumers. Bean Pole invested 3.7billion won for three years facilitating the largest scale fashion database, Samsung Fashion Institute. Here, it provides information regarding fashion such as materia