3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
3.fashion industry characteristics
Sweden is the second largest exporter of clothes among the Scandinavian countries
number of Swedish fashion designers have entered the international market
Swedish design and the new preferences, new products in Sweden is very high affinity
product cycle is getting faster and fast
Important personalities
unless changed Trading relationships
Korean
influence level of capital turnover, PPE/sales and working capital/sales, greatly differ in numbers. Such dramatic difference can be attributed to disparate business strategies. In regards to operating economics of Inditex, its performance in operating efficiency was significant as measured by operating expense ratio (total operating expense/gross profit). Its operating expense ratio of 58.2% was
COLOR - more lighten
2010에는 2009년과 마찬가지로 vivid한 칼라가 여전히 강세이지만 2009년보다 전반적으로 칼라의 채도가 낮아지고, 은은하고 밝아진다. soft한 neon톤과 보다 밝아진 pastel톤, 채도가 낮아진 vivid톤이 있다. 여기에 pale, light톤이 더해져 neutral을 대신하면서 가벼운 느낌의 세련됨이 표현된다.
□ 패션브랜드에 영향을 미치는 Branding
Branding은 기업이 시장에서 상품에 대한 도전에 직면했을 때 적응하는 하나의 Marketing Concept으로서 이해되고 있다. Branding에 영향을 미치는 요소로는 가정생활과 환경의 변화나 생활에서의 Technology요소 도입과 Globalisation을 들 수 있는데, 브랜드가 확장함에 따라