in e-commerce is called 'online market'. This includes both general shopping mall operating by individuals or corporations and open market. General shopping mall needs large capital for building itself and promotion, and every products in the mall are sold and managed totally by a founder. Open market is like an assembly of these shopping malls, so it deals goods through not typical shopping mall
in the market. They bear high initial cost in doing research and making a product and if it does not work in the market, the whole cost would be on their burden. (Ettington. First-Mover Advantage, 2010) As companies carry this burden, it is important to prepare for the aftermath of a failure Not only when they fail but also, the initial cost should be considered to be financially backed up.
4P Analysis
- Product : Music, Music Video, Concert
- Price : 10000 – 20000 won(Mostly Price of CD)
- Promotion : Simply selling CD& concert ticket by advertising(irregular)
- Place : Korea to Asian nations / All Asian nations’ record market(CD), Concert ticket promoting by internet or poster
As we can findin SWOT analysis SM have many strength and opportunity. B
-참이슬
Nowadays 참이슬 is major alcohol beverage in Korea. Also 참이슬 is major product which generates revenue in Jinro company. 참이슬 has new domestic sales record.
-참이슬 Fresh
참이슬 Fresh is similar to 참이슬. However Fresh is lower alcohol degree than 참이슬. They use the method which refines natural bamboo charcoal, the BCA method of construction, and the Marr
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing