Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
Profits(이윤): total revenue received from selling the product minus the total costs of producing the product.
Total revenue(총 수입): the price per unit times the quantity the firm sells.
Total costs(총 비용): the sum of all costs incurred in producing goods or services.
Production function(생산함수): a relationship that shows the quantity of output for any given amount of i
product and sells different product suited for each market. Especially Nokia shows strength in emerging market like China. For example, Nokia priced its lowest-end phone at just $45, however customers do not even recognize it as a low-price mobile phone manufacturer. Instead, most customers view it as a firm which produces advanced phones.
Nokia also tries to keep a good brand image in develope
firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can s
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.