foreigner. we take extra caution on words and action which might make the customer offended. Also we provided the high-class services to secure clients by taking hindrance away for providing the very best customer service. We are now operating Executive club for businessman. Ladies Floor for ladies, and Chinese Floor which especially responds to the increased Chinese tourist with China’s recent
decrease of working-time and they are curious in the orient culture. Yet, Korea has low country brand(figure 3-a-2) and new type Influenza A virus was spread in 2009(figure 3-a-3) is another social threat.
b. Micro Environment
1) Market analysis
From 2003 to 2007, the number of tourists increased 136% (figure 3-b-1) and it is expected that 7.8 million tourist will visit Korea in 2010. Th
there are four IBIS hotels in Korea, two in Myeong-dong and Gangnam in Seoul, one in downtown of Suwon, and the last one in center of Busan. Third, IBIS hotel has very specific target in our opinion. For example, IBIS Ambassador Myeong-dong’s target market is mainly tourist from Japan and China, and IBIS Ambassador Seoul which is located in Gangnam is targeted at and purchased by business men.
market worldwide has grown dramatically during the last decades.
For example, in the USA (where most of the theme park trends originated), theme parks have more than 200 million paid attendees each year.
This strong consumer demand has resulted in the development of many parks. These parks are not only growing rapidly in size and importance, but also are investing substantial amounts in new
satisfaction and improve quality which would eventually help in competition with others.
○ Development of traditional structure of industry through product development
Through the establishment of research centers Bonjung developed various applied product and compound product which opened ways to a new development of traditional structure of the industry. It has also shares its research wit