General Retail
2002년, Department stores가 가지고 있던 50%의 시장 점유율이 37%까지 떨어지면서, 품질은 유지하면서 더 낮은 가격을 요구하는 소비자들의 요구에 맞는 General Merchandise가 32%까지 점유했다. 그러므로 백화점은 재고 레벨을 낮춰 비용을 감소시키고, 젊은 층을 끌어 들이는 등의 노력을 하게 된다.
merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand in
merchandise sales in 2007, and is projecting over $1 billion in 2008. The name Zappos is derived from the Spanish word zapatos, meaning shoes.
- Slogan / Motto
The web’s most popular shoe store!
- Mission Statement
Our goal is to position Zappos as the online service leader. If we can get customers to associate the Zappos brand with the absolute best service, then we can expand in
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a
1. Introduction of UNIQLO
1.1 Company Overview
Name : FAST RETAILING CO., LTD.
Established : May 1, 1963
Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan
Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku,
Tokyo 107-6231, Japan
Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012)
Paid-in Capital : 10,273 million yen
Number of I