high on the Taipei stock market. The firm had achieved a reputation for innovation. Leveraging its close co=operation with the dominant American microprocessor Intel, Acer was repeatedly among the first companies world-wide to market computer in the basis of newly developed chips. In 1986 it beat IBM and was second only to Compaq to announce a 32 bit 386 PC based on Intel’s 386 microprocessor,
growth during the 1940’s by using its accumulated technology and know-how to produce military products. This was an important moment for technology development and diversification in the field of high-tech industry and the well known quote of 'Progress Is Our Most Important Product' was introduced during this period as well. With such changes, GE’s sale increased more than twice from the 1960
higher expectations than other consumer groups and pursue a life with “style and taste”. Generally speaking, they demand a better shopping environment and higher product quality. They are also brand-conscious and less price-sensitive. Many of them are employees of multinational firms.
3. Increasing brand awareness
After decades of robust economic development and market opening, cosmetic
Ⅰ. Current status of Korea's marketing channel
After opening of marketing industry in 1996, a variety of new companies began to emerge in South Korea. The rapid growth of discount stores, TV home shopping and Internet shopping make the marketing industry change rapidly. This phenomenon in the marketing market means that marketing firms stick together to achieve the economies of scale. Accordi
Why?: 전통적 혁신은 비용 대비 성과가 미약
세계 12대 연구개발 투자 기업 중
5개가 제약회사
신약 개발에 평균 $19억에
10~15년 소요
변화하는 환경은 폐쇄적 혁신으로는 극복하기 어려움
산학협력의 필요성은 Open Innovation 패러다임에 입각하여 기업이 주도적으로 출발/참여하여야 함
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