Location-Based Service Market Overview
LBS refer to class of computer program-level services used to include specific controls for location and time data as control features
Device Manufacturers
Samsung, Apple
Content Provider
3rd parties (restaurants, etc.)
Location Provider
Telecommunication companies (KT)
LBS Provider
Groupon, Foursquare, etc.
An active service requires the
Analysis
1) The external environment
Through a variety of media, we can see that the steel industry is currently undergoing recession. News about this industry and rumors in this industry prove it. (App 1)
Actually, POSCO earned profit in the first quarter is about 420 billion won dropped by 54% compared to year ago, and Hyundai Steel's it is about 156 billion won dropped by 49%.(App 2)
Product Benefits
Simple Design
Fashionable shoes design and light color
Good for everyday life
Advanced Materials
Bulletproof fiber
Jazz stretch fabric
Membrane
Market Analysis; Big trend of outdoor wear.
purchase power of teenagers through thirties has greatly increased.
Survey. FGI(Focus Group Interview)
the outdoor wears are enjoying a boom
purchase of clothe
R&D
Our company, GoweAr’s newest product is hiking boots!
Nowadays in Korea, fashionable outdoor has been an issue. Many people work inside so long that they’re eager to enjoy their leisure outside where fresh air can be breathed. Outdoor clothes are boomed. But outdoor clothes are too dark and just rough-looking. In other words, people mostly don’t want to look like expert hiker. They ju
Topic
Analysis and comparison of Sportswear
(Swimsuit, Golf wear, Outdoor wear)
Suggestions for the improvement of analyzed materials
Reason for Topic
More people look upon well-being as important
=> widespread use of sportswear & generalization of sportswear
Spotlight on Sportswear market qua technical materials
Throughout the semester, specific materials are commonly used in