소개글
하이킹 부츠 사업계획(영문)에 대한 자료입니다.
목차
1.R&D
2.Marketing
3.CUSTOMER SERVICE
4.HR
5.LOGISTICS
본문내용
R&D
Our company, GoweAr’s newest product is hiking boots!
Nowadays in Korea, fashionable outdoor has been an issue. Many people work inside so long that they’re eager to enjoy their leisure outside where fresh air can be breathed. Outdoor clothes are boomed. But outdoor clothes are too dark and just rough-looking. In other words, people mostly don’t want to look like expert hiker. They just want to enjoy certain things which are not that popular now but something that people can do when they want to. In this circumstance, many hybrid goods have been created.
We’ve also thought that this could be our new good market and so our goods are created for this potential market. So it’s hybrid hiking boots. It’s especially made in good design and it has powerful waterproof function. To make hiking boots in good design, we are focused on fabric and strong components. All of former hiking boots are just black or mud color. It looks like old shoes and doesn’t look fashionable. This hybrid hiking boots are in light color and also it has various types of colors