Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
You must aware of “Guanxi”
Because you need to keep a good relationship with the local government
to make a successful business
A central idea in Chinese society
Basic dynamic in personalized networks of influence
A state of general understanding between two people
Closely related concepts
: Ganqing(feeling,感情) Renqing(人情) Mian(face, 面)
Social status, propriety,
Outlier/ 아웃라이어
out. li. er
a person, thing, or part situated away from a main or related body/본체에서 분리되거나 따로 분류되어 있는 물건
a point in a sample widely separated from the main cluster of points in the sample See scatter diagram/표본 중 다른 대상들과 확연히 구분되는 통계적 관측치
Described as a form of autobiography
Part # 2 - Cuisines of India & Society
Indian cuisine
The multiple families of Indian cuisine are characterized by their sophisticated and subtle use of many spices and herbs. Though a significant portion of Indian food is Vegetarian, many traditional Indian dishes include meats. In many families, everyday meals are sit-down affairs consisting of two to three main course dishes, rice and roti (