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[광고학]인도 광고 조사(영문)에 대한 자료입니다.
목차
Domestic life & living environment
Part # 1 - Business
Organization
Timeline
Vacation
Discrimination& sex harassment
Part # 2 - Cuisines of India & Society
Indian cuisine
Dining Etiquette
India Society
Part # 3 - Sport & Movie in India
Sport in India
India Movie
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Part # 2 - Cuisines of India & Society
Indian cuisine
The multiple families of Indian cuisine are characterized by their sophisticated and subtle use of many spices and herbs. Though a significant portion of Indian food is Vegetarian, many traditional Indian dishes include meats. In many families, everyday meals are sit-down affairs consisting of two to three main course dishes, rice and roti (bread), as well as Desserts. The cardinal rule of dining is to always use the right hand when eating or receiving food and never the left. However, it is advisable to use the left hand if there are any cutlery for taking food from the dish onto your plate. They eat many different curries and curries are one of the main foods of india. We try eat Samosa after eating main menu. The Samosa is a popular North Indian snack. A common variety is filled with boiled, fried, or mashed potato.
Dining Etiquette
Table manners are somewhat formal, but this formality is tempered by the religious beliefs of the various groups. Usually, we should wait to be told where to sit and guest of honour is served first, followed by the men, and the children are served last. Also, we may be asked to wash your hands before and after sitting down to a meal. Finally, leaving a small amount of food on your plate indicates that you are satisfied. Finishing all your food means that you are still hungry.
India Society
The majority of India's 1.2 billion people are rural, but the scales are tipping as more and more people are moving to the cities where jobs are being created. The population of Delhi are exploding. With no housing, people are forced to live out on the sidewalks and sleep there too. We could see people asleep on any flat surface including the mediums of main roads. Delhi’s population grew by a staggering 46% between 1991 and 2001 to almost 14 million. The rural versus urban contrasts show themselves in many ways. Cities are filled with billboards advertising cell phones, clothes and stores and traversed by many people dressed in western dress yet only a few kilometers outside of town things totally change.