History of WAL-MART
In America
1991 Launched in Mexico
(1st foreign market)
1997 Biggest Retailers in U.S.
(2803 Stores)
1998 Launched in Korea
1999 Launched in U.K.(M&A ASDA)
2002 Launched in Japan
In the world
Around 700 stores in Argentina, Brazil, Mexico, Canada, German, Great Britain, Puerto Rico, China, Indonesia, Japan and Korea
1. Overview of Wal-Mart and its Korean Market.
Wal-Mart, with its first store opened in 1962, is the world’s largest retailer based on its revenue. Holding 1,200 stores over America and 1,431 stores in worldwide, it had recent net income of US $11,231 million on US $12,427 million of net sales . [Figure 1 & 2] In 1996, the giant company first landed in Korea and spread 16 stores throughout t
Ⅰ. Intro
1. The purpose of Studies
Our purpose of this study is find why Wal-mart, even though they are one of the biggest retail stores in the world, had failed in entering the Korean market. We felt especially qualified to researching this project (study) because we could have a chance to match our class studies which we’ve studi
Wal-Mart’s Standardization & Localization
(The reasons of success in US market and slump in Korean market comparing E-Mart)
I. Introduction
Wal-Mart Incorporation is number one discount store globally, reporting the highest sales revenue in the world recorded at $282 billion. It is known very well for its Every Day Low Price (EDLP) strategy, which attracted significant number of custome
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops inIndia in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca